I found something really interesting in a study* conducted about coaching. The age group that had the highest level of awareness about coaching is young adults, ages 25-34. This is an age group that recognizes the value of coaching and is actively seeking coaching relationships.

As an adjunct college instructor, I definitely see huge drive and motivation among the business students I teach. I meet so many go-getters – young people who know what they want and are prepared to work hard to get it. They have lots of BHAGs (Big Hairy Audacious Goals) and are hungry for knowledge.

When I tell people this, many are surprised because there’s a general opinion out there that we should be concerned about the next generation. Don’t get me wrong – there are slackers among them, just like in any generation, but by and large I’m impressed by their passion, energy, and vision for the future.

Of course, this is all great news if you’re a coach. And it might make you think about ways to reach out to this market if you’re not already. If you’re not a coach, I recommend finding a way to reach out to the young adults in your community. Be a mentor. Encourage them and let them know we’re counting on them to do great things!

I hope you’ve had a great week and are looking forward to an AWESOME weekend, filled with quality time with those who matter most to you!

*The Global Consumer Awareness Study surveyed 15,000 individuals (aged 25 and older) from 20 countries throughout Africa, Asia, Europe, North America and South America.